Franchise email marketing. Every location, one brand, every send.
Head office builds the campaign once. Every franchisee sends it to their own customers, with their own details, looking exactly like your brand.
Thirty locations shouldn’t look like thirty different businesses.
- Franchisees write their own emails, in their own tools, off-brand.
- Some locations never send at all.
- Head office can’t see what went out, or whether it worked.
- Every location needs its own sending domain set up, and nobody at head office has time.
For head office
You build it once.
One campaign, every location.
Build the email at head office. Each franchisee’s version fills in their own name, address, phone number and offers automatically.
Network tags.
Create a tag once and it appears in every franchisee’s account, so lists stay organised the same way across the network.
Choose who, what and when.
Pick which locations get the campaign, which of their contacts it goes to, and when it sends.
See every send.
One page shows each location’s copy of the campaign and where it has got to.
For franchisees
Your franchisees don’t have to do anything. Or they can.
Head office can send the campaign for every location, so nobody is left out.
Or it can leave a ready-made draft in each franchisee’s account, for them to add local news and send to their own customers.
No design work either way.
Each location’s domain, set up properly.
Every location’s email needs to be authenticated for its own domain, or providers such as Gmail and Microsoft may treat it with suspicion. Head office owns this, and we help you do it, location by location.
One bill, at head office.
Head office pays for the whole network, so franchisees aren’t billed separately. The price depends on the number of locations and how often they send, so talk to us and we’ll give you a price for your network.
As a franchise brand, managing our email marketing campaigns was once a time-consuming process. We used to spend 3-4 days every month creating emails and collating reporting data for our network. That all changed when we started using the Astonish system.
With Astonish, we’ve been able to streamline our email marketing efforts, saving us valuable time and resources. Now, we only need to spend a few hours each month on these tasks, giving us more time to focus on other essential aspects of our business.
The best feature is how everything can be done at our Support Centre and automatically localised for each franchisee. This centralised approach with automatic customisation has revolutionised our marketing efficiency.
We also greatly appreciated Astonish’s willingness to work with us on our data, even when it came from different sources. Their team ensured our data was properly integrated into the system.
Thanks to Astonish, our email marketing campaigns are more efficient and effective than ever before. We would highly recommend their services to any franchise brand looking to simplify their email marketing process and achieve better results with less effort.
FAQ
- Can franchisees change the head office email?
- Only the parts head office unlocks. Everything else stays exactly as head office built it.
- Does each franchisee need their own account?
- Yes. Each location has its own account, linked to head office, with its own contacts and reports.
- Can we move our existing lists?
- Yes, and we’ll do it for you. Send us your lists from spreadsheets or other email tools, even if they come from different sources, and we’ll bring them in.
Talk to us about your network.
Tell us how many locations you have and how you send today, and we’ll show you how it works.